Icelandair
When Icelandair brought its award-winning Iceland: Around the Corner event to Boston, the airline turned to OUTFRONT to make it a success. With a large-scale mix of MBTA transit and street-level media, the four-week campaign built mass awareness for the activation. The results? Consumer engagement, a sold-out event, and more flight bookings.
25M
Impressions
Source
GEOPATH, SPROUT, FLOWCODE, ICELANDAIR, 2024
GEOPATH, SPROUT, FLOWCODE, ICELANDAIR, 2024
493K
Organic Social Reach
Source
GEOPATH, SPROUT, FLOWCODE, ICELANDAIR, 2024
GEOPATH, SPROUT, FLOWCODE, ICELANDAIR, 2024
7.5K
Event Attendees
Source
GEOPATH, SPROUT, FLOWCODE, ICELANDAIR, 2024
GEOPATH, SPROUT, FLOWCODE, ICELANDAIR, 2024
Strategically Placed
Creative Excellence
Client Success
At street level, Icelandair used spectaculars, bus Ultra Super Kings, and bikeshare media. Underground, Liveboards, Digital Livescapes, turnstile media, train wraps, and interior cards added a second layer to the campaign, efficiently maximizing its reach and frequency in the city core.
Creative Excellence
With a vaporwave color scheme, cheerfully illustrated window views, and a tease for the chance to win a trip to Iceland, the campaign caught attention in every format. Event details and a QR code helped transmute that attention into action.
Client Success
Thanks to the 25MM-impression campaign and its organic social reach of 493K, the three-day event saw 7,500 attendees, a complete sellout. But it drove more than just awareness; Icelandair also saw an increase in transatlantic travel intent, brand consideration, and the ultimate airline bottom-funnel metric: flight bookings.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.