Transit Advertising
Mass transit is the lifeblood of major cities across America, including New York City. Plus, it's the perfect way to impact consumers as they live their daily lives. Whether that is bus advertising that drives your message across cities, subway ads that reach a captive audience, or in-car and on-platform messaging that reaches rail commuters, OUTFRONT can help your brand in a powerful way.
Our eye-catching transit advertising presents a unique opportunity to increase brand visibility for commuters in waiting, as well as pedestrian traffic that passes by on their daily journeys.
Our eye-catching transit advertising presents a unique opportunity to increase brand visibility for commuters in waiting, as well as pedestrian traffic that passes by on their daily journeys.
67%
Engaged with Digital Transit - Over two-thirds of viewers engaged in actions after seeing a digital transit station ad such as searching for an advertiser or visiting their website, visiting the store or restaurant, and visiting or posting to social media.
Source
NIELSEN, 2020
NIELSEN, 2020
62%
Of jobs are located near transit stops - More than 6 out of 10 jobs in the United Sates cities are located within .5 miles of a transit stop.
Source
CENTER FOR NEIGHBORHOOD TECHNOLOGY, 2019
CENTER FOR NEIGHBORHOOD TECHNOLOGY, 2019
87%
Trips have direct economic impact - Nearly 9 out of 10 trips on public transit have a direct impact on the local economy.
Source
AMERICAN PUBLIC TRANSPORTATION ASSOCIATION, 2022
AMERICAN PUBLIC TRANSPORTATION ASSOCIATION, 2022
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What are the benefits of transit advertising?
Can transit advertising be targeted to specific audiences?
How should I design my transit advertisement?
Can transit ads be interactive or incorporate digital elements?
How long should a transit ad campaign last?
Are there tools to track the performance of transit ads?
Transit advertising delivers reach and frequency to a commuter audience, accumulating brand recognition and affinity. Transit advertising includes media on buses, subways, commuter rail, bikeshare, and other public transportation modalities.
Can transit advertising be targeted to specific audiences?
Yes, transit advertising can target specific audiences. Buses can extend a campaign's reach on a neighborhood level, while digital out of home aboard trains, on platforms, and in stations, can deliver campaign impressions to a specific audience, wherever they are, whenever they're there.
How should I design my transit advertisement?
Transit advertising campaign creative should be simple and engaging. Transit advertising has a longer dwell time than billboards since transit riders are a captive audience for the duration of their trip and should capitalize on that with more long-form storytelling.
Can transit ads be interactive or incorporate digital elements?
Yes, transit ads can be interactive! Digital out of home media offers capabilities like augmented reality, 3D creative (aka anthropomorphic OOH), data-driven dynamic creative or data triggers, even interactive content control. Our XLabs team is creating tomorrow's OOH today.
How long should a transit ad campaign last?
Digital transit media generally has a duration of 10 to 15 seconds. A standard ad flight is for four weeks, however digital out of home allows advertisers to schedule and deliver advertising with complete granularity.
Are there tools to track the performance of transit ads?
Transit advertising measurement and attribution is robust, with the ability to prove sales lift, brand lift, footfall, tune-in, and more, both for rail and bus campaigns. QR codes also track performance while converting those who encounter it. Social media is another realm where effective ads make their presence known.
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