TIMES SQUARE
ADVERTISING

Reach a Global Audience within the Heart of Times Square
Times Square is the neon heart of NYC and the “Crossroads of the World,” making it the ultimate destination-location for brands seeking unparalleled visibility and social amplification. As a cultural landmark and major tourist hub, it attracts a diverse audience—50% New Yorkers, 33% domestic tourists, and 17% international visitors. With daily pedestrian counts averaging 286,000 and peak periods exceeding 400,000, Times Square offers an ideal platform for impactful advertising.

The area’s unique role as a pop culture “mega-destination” allows brands to create significant social media buzz. Times Square's status as the #1 most Instagrammed location globally, with 250,000 daily posts, demonstrates its capacity to drive social engagement. OOH advertising here inspires real-world actions and organic social media amplification, making it an effective channel for building brand presence.

OUTFRONT, the leading expert in Times Square advertising, provides exceptional opportunities with prime locations and cutting-edge technology. Our offerings include spatial 3D content, dynamic digital ads, and augmented reality experiences, ensuring high-impact, memorable campaigns. With advanced capabilities and strategic positioning, OUTFRONT helps brands capitalize on Times Square’s iconic status and enhance their social media reach.

81 Min

Median Time Spent in TSQ.
Source
TIMES SQUARE ALLIANCE ADVERTISING STUDY, 2017

55%

Spend 1 Hour or More on Social Media Each Day.
Source
SCARBOROUGH RESEARCH 2020 & SMARTSCOUT

8 Min

Time Spent Looking at Billboards.
Source
TIMES SQUARE ALLIANCE ADVERTISING STUDY, 2017

Experiencing Times Square

Global Reach within the
Heart of Media’s Biggest City

High Foot Traffic
High Foot Traffic
With its unmatched visibility and an average of around 360,000 pedestrians per day (Source: TSQ Alliance), Times Square provides exceptional exposure to a diverse and engaged audience.
Diverse Audience
Diverse Audience
Times Square hosts a diverse array of concerts, performances, and cultural events throughout the year that attracts millions of visitors annually, over 131 million, attracting both tourists and locals alike.
Commercial Hub with Mass Appeal
Commercial Hub with Mass Appeal
Home to more than 300,000 square feet of digital signage, global brands and millions of visitors are drawn annually to this iconic location for its stunning billboards and vibrant retail environment, capturing the attention worldwide through media, press, and social presence.
New Year’s Eve Celebration
New Year’s Eve Celebration
This iconic global event not only gathers millions of people in Times Square to watch the ball drop and experience the festivities live but is also watched by over 1 billion people worldwide through various media channels.​
TKTS Red Stairs
TKTS Red Stairs
Centrally located at the heart of NYC, crowds gather and take in to capture the stunning view of the surrounding iconic billboards all from the red steps that overlooks this bustling cultural crossroads.​
Cultural Epicenter​
Cultural Epicenter​
With the iconic Red Steps and TKTS booth offering last-minute ticket access to Broadway shows, this area is where visitors gather to experience a dynamic mix of larger-than-life digital displays, vibrant street performances, and the bustling energy of New York City's cultural scene.​
Interactive Campaigns​
Interactive Campaigns​
Brands leverage interactive elements like AR and 3D displays on digital billboards to captivate passersby with immersive and visually striking messages.​
Celebrity Endorsements​
Celebrity Endorsements​
Global campaigns featuring celebrities in Times Square benefit from the iconic location to boost visibility, as their extensive social media followings drive widespread media attention, campaign amplification, and viral engagement.
User Generated Content​
User Generated Content​
Take advantage of the area’s massive visibility to enhance engagement and amplify the brand’s message through organic social sharing.
Iconic Visibility
Iconic Visibility
Drive organic amplification, as the location’s iconic visibility leads to widespread photography by millions of visitors and frequent coverage in televised media.​
  • Valuable Audiences
  • Unique Experiences
  • Social Amplification

Inventory
Locations

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Get In touchTo learn more

2TSQ
dominations

Anchoring the north end of Times Square near Duffy Square and the red steps, this prime location is internationally recognized and captured daily on social media. With popular attractions like the Pedestrian Plaza and TKTS booth, it is one of the most valuable ad spaces globally, featuring the iconic Coca-Cola and Samsung signs.

Full 2 Times Square
Domination

  • 1.61X
    Larger    Than a Football Field
  • 310°Opportunity to Reach
    Your Audience
  • 16,600+ FT²Prime Times Square Signage
  • 124.4 M+Impressions

Advanced Capabilities in Times Square

From QR codes and dynamic visuals to augmented reality, OUTFRONT Advanced Capabilities amplify your brand in Times Square. Engage millions daily with captivating digital displays and full-motion experiences that leave lasting impressions in this iconic location.
out of home advertising times square qrad
QRad
Turn Times Square screens into interactive moments with QRad, enabling gamified mobile control for unforgettable audience engagement.
out of home advertising times square xpress
XPress
Deliver real-time, contextual messaging in Times Square with XPress, using live data feeds and triggers to captivate on-the-go audiences.
out of home advertising times square xscape
XScape
Wow Times Square crowds with XScape’s anamorphic 3D content, transforming large-format screens into stunning, immersive experiences.
out of home advertising times square xtend
XTend
Engage Times Square visitors longer with XTend, offering mobile AR experiences that transport audiences into rich, branded worlds.
Clients Say

This was such an amazing partnership with OUTFRONT, to be in the ​center of the universe in Times Square.

Mindie Kaplan
MaleRoom Podcast Host & Creator

This Times Square activation has been an incredible way to start the new year and launch Walking on a Dream in the US market.

Carolyn Turnbull​
Tourism Western Australia Managing Director

Our Times Square campaign was a big moment putting us on the world's biggest stages and driving incredible engagement.

Kent Yoshimura
CEO & Co-founder, Neuro

This is a monumental day for me, for us to have a billboard, in New York City (Times Square), the place we were born and raised.

Greg Yuna
Jewelry Designer
FAQs About Times Square Out of Home Advertising
What makes Times Square one of the most impactful locations for OOH advertising?
Times Square is one of the most impactful locations for OOH advertising because it's one of the most Instagrammed places in the world, because it offers advertisers both earned media coverage and social traction, and because the average Times Square visitor spends 81 minutes there, a full eight actively looking at Times Square's famed billboards.

What is the typical audience profile for Times Square advertisements?
The audience for Times Square advertisements is split between locals and tourists, with a significant international audience in addition to domestic visitors. But with the magic of social out of home (#sOOH), the audience for a Times Square advertisement can be the whole world.

How can Times Square ads enhance brand visibility on a national or global scale?
Times Square ads can enhance brand visibility on a national or global scale by virtue of Times Square's high profile, providing advertisers with both viral reach through the power of social out of home (#sOOH), but also through traditional media, who take notice when an advertiser appears here.

What types of ad formats are available for Times Square billboards?
We offer the most inventory of any Times Square billboard provider, including numerous digital formats (including all the way up the iconic 2 Times Square, at the north end of the plaza behind the red steps) and the Times Square Tower, a unique and unforgettable format with nine traditional billboard faces spanning three sides of a city block. It's the last traditional static OOH in Times Square.

Are interactive or dynamic digital ads effective in Times Square?
Interactive or dynamic digital ads are a great way to command attention in Times Square! We can help advertisers execute campaigns that include 3D anamorphic creative, real-time data elements or conditional triggers, countdowns, and other cutting-edge ad experiences.
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