MTA Advertising
NETWORK
The MTA, with 2.6 billion rides yearly has the ability to drive economic growth. With 70% of ad dollars return into the MTA, OUTFRONT’s partnership with the MTA fosters sustainability by reducing low-occupancy vehicles on the streets. OUTFRONT has you covered with the NYC Transit subway and bus serving the 5 boroughs, Metro North commuter rail for areas north of New York and CT, and the Long Island Railroad for eastern New York.
Reaching 94% of New Yorkers weekly, the MTA is the city's most visible media network. With its digital network boasting 14,800+ screens, it creates opportunities for impactful campaigns. MTA advertising goes beyond impressions; it prompts actions. After exposure, consumers visit websites (25%), search online (31%), visit locations (15%), or engage on social media (24%).
Invest in MTA advertising for meaningful connections, influencing behavior, and becoming part of New York's daily life. Join the movement, be part of the community, and let your brand resonate with the city's pulse.
Reaching 94% of New Yorkers weekly, the MTA is the city's most visible media network. With its digital network boasting 14,800+ screens, it creates opportunities for impactful campaigns. MTA advertising goes beyond impressions; it prompts actions. After exposure, consumers visit websites (25%), search online (31%), visit locations (15%), or engage on social media (24%).
Invest in MTA advertising for meaningful connections, influencing behavior, and becoming part of New York's daily life. Join the movement, be part of the community, and let your brand resonate with the city's pulse.
Placing Subway@theCenter as a focal point of your MTA advertising campaign offers a unique opportunity to deeply connect with a diverse audience of commuters and New Yorkers, leveraging the subway system as a vital part of daily life in one of the world's largest workforces.
SOURCES: GEOPATH, OUTFRONT Transit Media, 5 Borough, 2023 & COMSCORE 2022
67%
Over two-thirds of viewers took action after seeing a digital transit ad, including website visitation, brand search, store visitation, or posting the brand on social.
Source:
NIELSEN, 2020
NIELSEN, 2020
42%
Consumers interacted with a MTA subway ad, with nearly half reporting scanning a QR on a subway advertisement in the past month.
Source:
MFOUR ATTRIBUTION STUDY, 2022
MFOUR ATTRIBUTION STUDY, 2022
87%
Trips have direct economic impact - Nearly 9 out of 10 trips on public transit have a direct impact on the local economy.
Source:
AMERICAN PUBLIC TRANSPORTATION ASSOCIATION, 2022
AMERICAN PUBLIC TRANSPORTATION ASSOCIATION, 2022
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