OOH PLACE-BASED ADVERTISING
While out-of-home media impacts the entire customer journey, place-based advertising reaches consumers when they’re ready to make a purchase. That’s why you’ll find hotels and car rental agencies advertising in airports or luxury brands placing ads in lifestyle centers.
Specialty place-based media options vary by location and can include kiosks, walls, and digital displays in both small and large formats.
Specialty place-based media options vary by location and can include kiosks, walls, and digital displays in both small and large formats.
81%
Gen-Z Prefers Stores - Four fifths of Gen Z consumers prefer shopping in store to online.
Source
A.T. KEARNEY, 2019
A.T. KEARNEY, 2019
47%
Recall Airport Advertising - Nearly half of all frequent flyers recall airport advertising when making a purchase decision.
Source
NIELSEN, 2017
NIELSEN, 2017
41%
Notice Ads in Malls - Two out of five U.S. residents over 16 noticed an ad in a shopping mall in the past month.
Source
NIELSEN, 2017
NIELSEN, 2017
VIEW OUR
Plase-Based
Formats
Find the right assets to reach your target audience. Our place-based media opportunities can help deliver impact where it matters most for you.
Can place-based advertising be targeted to specific audiences?
How should I design my place-based advertisement?
Can place-based ads include interactive or digital elements?
How long should a place-based ad campaign last?
How can I measure the effectiveness of my place-based ad campaign?
Yes, place-based advertising can target specific audiences. Digital formats are particularly effective at delivering impressions against a desired audience. Our Digital Direct Ad Server lets advertisers pinpoint the auience they wish to reach and then automatically optimizes a campaign to reach that audience.
How should I design my place-based advertisement?
Place-based advertising creative should be simple and clear, with no more than one call to action or method of communication. Humor, originality, and the use of color also improve response rates.
Can place-based ads include interactive or digital elements?
Yes, place-based advertising can include interactive digital elements! Digital kiosks, panels, and other formats can incorporate elements such as 3D anthromorphic creative, data-driven dynamic triggers or live data integration, augmented reality, and enhanced QR creative control functionality.
How long should a place-based ad campaign last?
The standard length of a place-based ad campaign is four weeks. Digital out of home offers advertisers the ability to advertise for shorter terms, as well as to implement dayparting, only playing the ad media when it's most likely to be noticed.
How can I measure the effectiveness of my place-based ad campaign?
Measurement and attribution for place-based advertising campaigns can quantify KPIs such as brand lift, sales lift, tune-in, and footfall. QR and social media offer additional layers of insight into a campaign's engagement.
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