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OUTFRONT Video Series
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AMC Gives Consumers Content Control
Utilizing QRad
AMC utilized OUTFRONT’s QRad technology for its latest campaign highlighting Mayfair Witches. OUTFRONT QRad allows audiences to engage with ads by triggering creative changes directly on Liveboards by scanning a QR code and selecting a pre-set creative option to choose their own ad journey.
Out of Home
advertising remains
the strongest primer
for consumer
digital behavior.
ComScore, 2022