AutoZone
AutoZone ran an 8-week mobile campaign using proximity targeting that was placed over the metro city area in Indianapolis. This campaign totaled 734 visits to Auto Zone locations. Using proximity targeting as well as our cross-device platform.
734
Location Visits
Source
ACHIEVEMENT FIRST
ACHIEVEMENT FIRST
2K+
Clicks
Source
AUTOZONE
AUTOZONE
11%
Over SAR Benchmark
Source
ACHIEVEMENT FIRST
ACHIEVEMENT FIRST
Strategy and Tactics
- Utilized cross-device tracking.
- Used proximity targeting to their target audience.
- Utilized two different banner creatives and sizes to display ads on mobile devices.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
- Utilized cross-device tracking.
- Used proximity targeting to their target audience.
- Utilized two different banner creatives and sizes to display ads on mobile devices.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.