Influence your audience, starting with the point-of-sale decisions at our kiosks in Texas and California surrounding major retailers. Businesses utilize these advertising kiosks to make an impact, they are large backlit units that are displayed along surface streets and in lifestyle centers, reaching pedestrians and drivers.
This individualized form of advertising offers the opportunity for repetitive messaging along daily travel routes and can reach audiences where more traditional media may be zoned out. Kiosk ads can serve as a standalone media plan or best utilized in conjunction with other OOH assets (billboards, digital, mobile, etc.).
Being located on the surface streets and in lifestyle centers means that passing traffic is slower and therefore can offer longer dwell times with more opportunity for your brand to be seen.
This individualized form of advertising offers the opportunity for repetitive messaging along daily travel routes and can reach audiences where more traditional media may be zoned out. Kiosk ads can serve as a standalone media plan or best utilized in conjunction with other OOH assets (billboards, digital, mobile, etc.).
Being located on the surface streets and in lifestyle centers means that passing traffic is slower and therefore can offer longer dwell times with more opportunity for your brand to be seen.
21%
Purchase Intent - 21% of consumers made an in-store purchase after viewing an OOH ad.
Source
ONDEVICE, 2021
ONDEVICE, 2021
39%
Engagement - Among those who have engaged with OOH, 39% made a physical purchase.
Source
THE HARRIS POLL, 2021
THE HARRIS POLL, 2021
53%
Make a Purchase - 53% of consumers say DOOH gave them all the information needed to make a purchase.
Source
XAXIS, 2022
XAXIS, 2022
What types of content work best for kiosk advertising?
Can kiosk ads include interactive or digital elements?
Can kiosk ads be combined with other forms of OOH advertising?
How long should a kiosk ad campaign last?
How much does kiosk advertising cost?
Kiosk advertising can often be found in pedestrian-dense areas or lifestyle centers, which is to say, the final mile on the path to purchase. Kiosk advertising is perfect for bottom-funnel retail marketing efforts.
Can kiosk ads include interactive or digital elements?
Yes, kiosk advertising can include interactive or digital elements! Digital formats can incorporate such high-tech features as dynamic, data-driven creative or triggers, 3D spatial creative, augmented reality, and advanced QR that puts consumers in control.
Can kiosk ads be combined with other forms of OOH advertising?
Yes, kiosk advertising can be combined with other forms of out of home advertising! By combining kiosks with billboards or transit media, advertisers can reach the broadest possible cross-section of a population.
How long should a kiosk ad campaign last?
The standard length of an out of home ad flight is four weeks. Digital kiosk formats can accommodate shorter flights as well as dayparting campaigns which target specific times of day when the desired audience is most likely to see it.
How much does kiosk advertising cost?
Like many other out of home advertising formats, the cost of kiosk advertising depends on numerous variables - whether the kiosk is digital or traditional, the timing of the ad flight, or the location of the kiosk.
Resources