With a population of over 4.2 million people, upstate New York boasts many industries drawing all to the state. Tourism across the Catskills, Adirondacks, and most notably, the Finger Lakes Region, brings consumers from across the world. Cities including Albany, Binghamton, Buffalo, Elmira, Rochester, Syracuse, and Watertown have grown in popularity for its low cost of living, high share of jobs, and prestigious schools. OUTFRONT links these key destinations with static billboard bulletins and digital billboards across the most desired locations.