Kansas City is located in the heartland of the country and covers both the states of Missouri and Kansas. The city is growing at a rapid pace with the expansion of downtown and the Northland, with more OOH advertising coverage for billboards, bulletins, posters, and more than ever before. Within the city, major developments like multiple luxury apartments, the Streetcar System that is expanding from 2.2 to 6.2 miles in 2025, and the KC Current's historic $70 million soccer stadium, are underway.