EY, one of the Big Four accounting firms, provides audit, consulting, tax, business risk,
technology and security risk services, and human capital services worldwide. EY
worked with OUTFRONT to help bring awareness to their tech-enabled solutions and
position EY as a partner of choice to help government agencies with modernization
initiatives.
Client Testimonial
"We received a sole source contract award for $500K. Our clients told EY account leaders how great the ads were – ‘didn’t know EY did that!’”
- EY Marketing Leader
Strategically Placed
Creative Excellence
Campaign Success
Seeking to engage with federal government agencies, EY collaborated with OUTFRONT to gain valuable insights into the metrorail stations frequented by agency employees during their daily commutes. Among these stations, L’Enfant Plaza stands out as a vibrant transfer hub located in proximity to the majority of Federal agency buildings, offering EY a commanding presence through a Station Domination media strategy.
Creative Excellence
EY’s out-of-home campaign embraced simplicity and clarity in its messaging, boldly showcasing their new government modernization center with vibrant colors. This bright and straightforward creative left a lasting impression on L’Enfant Plaza Station commuters.
Campaign Success
During the campaign’s run, EY’s Station Domination garnered an impressive estimated 2,018,919 impressions, ultimately leading to their securing a substantial $500,000 contract.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.