Out of Home Advertising in Phoenix: Why the Valley of the Sun is the Southwest’s Hottest Spot
November 21, 2024
Summer’s intense heat has finally subsided. Six months of beautiful weather lie ahead. It’s no wonder November is a favorite time of year for Phoenix locals, known as “Phoenicians.” After all, this is when the Phoenix metro area - the fifth largest in the U.S. – comes alive as residents and visitors alike get to enjoy everything the "Valley of the Sun" has to offer outside. Our desert paradise boasts over 300 sunny days annually, making it a top winter escape for tourists and snowbirds seeking respite from colder climates.
Phoenix’s lively atmosphere creates the ideal backdrop for out of home advertising, and at OUTFRONT, we understand how to reach this incredible audience with expertly positioned media across the region.
Phoenix: A City on the Rise
Phoenix isn’t just a tourist destination; it’s one of the nation’s fastest-growing cities, with an influx of residents and businesses spurring dynamic economic growth. Also known as the "Silicon Desert," Phoenix has quickly become a hub for tech, energy, and manufacturing sectors, drawing top talent and high-tech investment. All that activity makes it a prime spot for reaching new consumers – and reach them we do – OUTFRONT’s presence here reaches 99% of the region weekly (SOURCE: Geopath)
Sports, Events, and Endless Possibilities
Phoenix is a renowned sports city, hosting high-profile events like the WM Phoenix Open, Major League Baseball’s spring training Cactus League, the NASCAR Cup Series Championship, and plenty of college athletics to boot. These events bring an energetic crowd, one that brands can activate with OOH.
OUTFRONT offers a comprehensive range of advertising media in Phoenix. From digital bulletins along major freeways to static posters on commuter routes, plus Valley Metro light rail, our assets cover the Phoenix metro area, giving advertisers unmatched access to local and visiting audiences. To reach them with precision, advertisers can leverage tools like our proprietary smartSCOUT™ data platform to analyze audiences and align campaigns with their traffic patterns.
Strategic Media Across the Valley
OUTFRONT’s extensive network includes:
• Digital Bulletins: Positioned along key freeways, these digital out of home billboards deliver dynamic messaging to a vast audience across the Valley. This offering includes premium displays at the entry points to upscale neighborhoods like Scottsdale, Arcadia, and Paradise Valley, hotspots for high-income residents and younger travelers.
• Digital Posters: Located on major commuter roads in some of the most desirable areas, poster billboards are compact but impactful, reaching consumers close to where they live, shop, socialize, and enjoy activities.
• Traditional Static Bulletins: Positioned along freeways, bustling commuter routes, and key suburban roads, these classic-style billboards are a staple of Phoenix OOH advertising. With over 500 displays in premium, high-visibility locations, these bulletins capture attention, especially when advertisers accentuate them with special effects like extensions, 3D pop-outs, and LED lighting.
• Valley Metro Transit Media: Spanning 30 miles with 41 architecturally unique stations, our light rail system is a prime OOH platform for advertisers aiming to reach diverse audiences and brand the city of Phoenix. We also offer coverage on Valley Metro’s bus routes – and these represent a powerful method of spreading mass reach, especially across the southeast valley, where other media types are limited. Combined, Valley Metro’s light rail and bus saw ridership this year of nearly 37 million (SOURCE: Valley Metro).In the central section, the line links Sky Harbor Airport to downtown Phoenix, connecting key destinations like Chase Field (MLB), Footprint Center (NBA), the Phoenix Convention Center, ASU’s downtown campus, and the University of Arizona. Heading northwest, the line passes through Roosevelt Row’s entertainment district and past Grand Canyon University, before concluding at Metro Center.
High-impact train wraps are available systemwide on the route’s 55 trains, creating an unparalleled opportunity for brands. Each of the 41 stations serves as a striking canvas where advertisers can dominate the space with visually impactful messaging.
A Diverse and Growing Audience
Phoenix has a rich cultural landscape, with Hispanic residents comprising over 40% of the population, and ranking as the 8th largest Hispanic market in the U.S. (SOURCE: CBSA). OUTFRONT’s media assets are strategically distributed across Hispanic-majority neighborhoods, ensuring advertisers can engage this influential audience effectively.
Digital Engagement That Complements Real Life
OUTFRONT also bridges real-life campaigns with digital engagement by seamlessly extending OOH messages to our mobile network. Our digital offerings include search, social, and mobile placements, keeping your brand top of mind from IRL to URL.
In Phoenix, OUTFRONT doesn’t just advertise; we partner with you to deliver tailored, impactful solutions. Get in touch today and let’s get you out front with the competitive edge, all under the warm Phoenix sunshine and on the very best media.
Author: Tony Alwin, Marketing Specialist @ OUTFRONT
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